On-Site Mystery Shopping is the perfect tool to obtain an honest, objective assessment of the overall operation of each location for your business.

Phone Shops enable you to find strengths and areas that need improvement via phone interaction with customer service reps, sales associates or other employees.

Internet Shops measure your employees’ responsiveness to an inquiry. As the first interaction that a customer may have, it must be handled appropriately.

An easy-to-implement and cost-efficient way to measure a limited amount of data from a targeted group of individuals is to use an Online Survey.

What Makes SCI Different

Shoppers’ Critique International has been a Proven, Reliable, and Trustworthy Customer Intelligence Partner for nearly 40 years. As a charter member of the MSPA-NA (formerly known as the Mystery Shopping Providers Association of North America) we expertly advise, measure, assess and recommend solutions. Shoppers’ Critique has been serving a wide variety of industries, including many Fortune 500 companies.

6 reasons

you should choose Shoppers’ Critique

Client Action Steps

Scheduling & Reporting

Quality Standards

Custom Programs

Charter Member of MSPA


What is a Mystery Shopping Evaluation Service?

Mystery shopping evaluation is an objective assessment of the overall operation at your location. We utilize the services of our 200,000+ trained shoppers who anonymously enter your locations and follow the observation and interaction guidelines you composed in consultation with our staff. Shoppers Critique, a division of Reality Based Group, Inc., incorporates its 20+ years of experience to take mystery shopping to another level. We help companies maximize revenue, profits, and customer loyalty by optimizing a business’ customer experience analyzed through objective data.

We capture our client data through a diverse offering of mystery shopping evaluation services, including video, written, online or phone. At SCI, we cover the entire process from gathering the raw data, analyzing the results, and helping build a coaching plan to improve employee performance.

Our clients then access a real-time dashboard to track these data-driven results and coach employees across all locations (from local to regional to national), thereby creating a high-standard, consistent experience. Mystery shopping is performed in almost every line of business you can imagine. Whether you have one location, or thousands, we can work with you. Among the many industries that we serve, the majority of our clients include:

  • Retail
  • Restaurants (fast casual to fine dining)
  • Automotive
  • Sports and entertainment operations and venues
  • Storage facilities

Some of the largest brands in America use mystery shopping services at their own locations, including Goodwill, Little Caesar’s, Mighty Fine Burgers, Rudy’s, Sport Clips, Texas Roadhouse, and Torchy’s. Let us show you how you can gain the edge over your competition today!

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