What is a Mystery Shopping Evaluation Service?

Mystery shopping evaluation is an objective assessment of the overall operation at your location. We utilize the services of our 200,000+ trained shoppers who anonymously enter your locations and follow the observation and interaction guidelines you composed in consultation with our staff. Shoppers Critique, a division of Reality Based Group, Inc., incorporates its 20+ years of experience to take mystery shopping to another level. We help companies maximize revenue, profits, and customer loyalty by optimizing a business’ customer experience analyzed through objective data.

We capture our client data through a diverse offering of mystery shopping evaluation services, including video, written, online or phone. At SCI, we cover the entire process from gathering the raw data, analyzing the results, and helping build a coaching plan to improve employee performance.

Our clients then access a real-time dashboard to track these data-driven results and coach employees across all locations (from local to regional to national), thereby creating a high-standard, consistent experience. Mystery shopping is performed in almost every line of business you can imagine. Whether you have one location, or thousands, we can work with you. Among the many industries that we serve, the majority of our clients include:

• Retail
• Restaurants (fast casual to fine dining)
• Automotive
• Sports and entertainment operations and venues
• Storage facilities

Some of the largest brands in America use mystery shopping services at their own locations, including Goodwill, Little Caesar’s, Mighty Fine Burgers, Rudy’s, Sport Clips, Texas Roadhouse, and Torchy’s. Let us show you how you can gain the edge over your competition today!